مال و أعمال

باغي تعلم التجارة الإلكترونية و تعرف اهم اساسياتها؟ فتابع هاذ الموضوع الشيق أكيد غينفعك..

بغيتي تبدا فالتجارة الالكترونية ! ايوا قرا مزيان هادشي
قبل من أي حاجة خاصك تكون منظم و تقاد برنامج واضح لفترة التعلم ديالك و من الاحسن يكون عبارة على framework محدد ! هاد المقال موجه و مخصص للناس لي بغاو يبداو بشكل احترافي ماشي صحاب بيع و هرب !
أول حاجة خاص تبدا بيها هي : أساسيات التجارة الالكترونية :
– تقرا واحد الشوية على التاريخ ديالها سواء كنتي اتخدم فمدينتك او جهويا او وطنيا او حتى عالميا .. خاص تكون عارف تاريخ المجال و المراحل لي داز منها و الاتجاهات الحالية و المستقبلية و شنو وقع ففترات الازمات و تقرا تا على أنواع Business models لي اعتامدو عليها و خدمو بيها ناس سبقوك فالميدان !
– ثاني حاجة هي تقرا على البروسيس ديال التجارة الالكترونية و تاخد فكرة عامة على بعض الامور بحال شنو الديزاين المعتمد عند اغلب المتاجر و للغات البرمجبة باش مصايبين و سلوك الزبناء و ردود افعالهم و رأيهم على دوك المتاجر و طرق الدفع لي كايخدمو بيها و يعتامدو عليها و مراحل الشحن و تسليم المنتوج للزبناء و المميزات و العيوب و المشاكل لي كتواجه الناس فالمجال ديال التجارة الالكترونية .. و هاد المعلومات تقدر تعرفهم من google او المواقع الالكترونية ديال هادوك المتاجر او forums و الكروبات لي فيها الناس المقاولين فالمجال الخ… (Analyse Macro).
– ثالث حاجة هي تحط واحد Roadmap خاصة بك كمقاول لي يكزن فيها البروسيس ديال كيفاش اتبدا بروجي ديالك و هاد النقطة بالظبط انرجع ليها فمقال اهر حيت معمقة بزاف بحال Business plan الخ….
– رابع حاجة هي تبحث شوية على شنو المنتوجات لي خدامين فيها هاد المتاجر بزاف و اشمن فئة كاتنتمي ليها هاد المنتوجات و تاخد شوية ديال البيانات و التفاصيل عليها و واش كاتحل مشاكل او منتوجات استهلاكية الخ… و تاخد فكرة عامة على هاد الامور كاملة.
– خامس حاجة هي تحلل المجال و تشوف فين كاين الفرص المتاحة و تعرف كيفاش تحلل الداتا ديال Keywords و فايسبوك ادس و المعلومات الخاصة بفئة كل منتوج Big data و trends لي كاينين فالسوق.
– سادس حاجة هي تعرف كيفاش تحدد و تحلل الفئة المستهدفة ديالك ! شخصيتهم – قدرتهم الشرائية – عقليتهم – ثقافتهم الخ… ماشي نتا داخل للسوق الخليجي او الامريكي و ماعارف تا معلومة على ثقافة الشراء عندهم.
– سابعا: تعرف كيفاش تحدد ثمن المنتوجات و تعرف تحسب التكلفة لي عليك و كيفاش تاخد معلومات على المنافسين و كيفاش دير طيسط A/B للثمن المناسب لهاداك المنتوج … و الصراحة كاتشدني الفقصة ملي كانشوف ناس كايسميو راسهم خبراء .. كايقول لواحد ضرب الثمن ف 4 او دير الثمن من راسك الخ…
ثامنا : تفاليدي الفكرة ديالك و تحدد موقع العلامة التجارية ديالك فالسوق لي داخل ليه … و لكن باش تفاليدي الفكرة هاص تكون بعدا درتي الامور لي كاينة ف Roadmap لي تكلمت عليها الفوق و قلت غادي نرجع ليها فمقال اخر !
ملي تسالي من هاد المرحلة غادي دوز للمرحلة لي تابعاها و لي هي : تعرف شوية كيفية انشاء موقع !
– أولا : تعرف كيفاش تختار اسم نطاق للموقع domain name و تشريه ! و كيفما قلت الاسم خاصو يكون احترافي و مميز .. ماشي داك التخربيق ديال amina store الخ… و تعرف تختار الشركة لي اتشري منها هاد النطاق باش ماتلقاش مشاكل من بعد
-ثانيا : تاخد فكرة و تفهم تصميم المواقع و خصوصا تعرف كيفية اختيار الالوان و interface و تعرف المحتوى لي يكون كاي converti trrafic into customers … و كمعلومة .. الكليان كايدوز فقط 15 ثانية فالموقع باش يقرر واش يبقا فيه و يشري او يقلب على موقع اخر !
– ثالثا: تعرف كيفاش تختار مزيان الاستضافة hosting و تعرف كيفاف تحلل مزيان بين الاخيارات المتعددة ديال hostings و تعرف لي صالح ليك كتر … باش ماشي غدا تبدا و يبقا يطيح ليك.
– رابعا: تعرف كيفاش تصايب محتوى يتناسب مع محركات البحث و تنظمو مزيان .. خصوصا من ناحية SEO
– خامسا: تعرف كيفاش دير طيسط للموقع ديالك قبل ماتنشرو للعموم و تعرف كيفاش تحل المشاكل المتعلقة به … اشي تصايبو ف 4 سوايع و تلوحو للعموم و هو شبعان مشاكل تقنية و أغلاط !
ملي تسالي هاد المرحلة خاصك دوز تقرا على التسيير ! راه عيب واحد داير التجارة و ماقاريش شوية على التسيير و الحساب
– أولا: خاصك تقرا مزيان مزيان مزيان مزيان على Cashflow و شوف شحال من مرة ذكرت كلمة مزيان ! و تعرف الميكانيزمات ديالها مزيان … ماشي تا تبدا البروجي و الكليان يبقاو يخلصوك على 15 يوم و تبقا حاصل فالكاش و ماعندك باش تخلص الناس او باش تخدم ديك المدة !
– ثانيا: تقرا مزيان على Affiliate network و تعرف قيمتو مزيان خصوصا من ناحية المبيعات … تعرف أساسيات Affiliate marketing و كيفاس كايخدم و شكون احسن بروسيس مزيان ليك … و هادا بحد ذاتو عالم بوحدو
– ثالثا: تعرف مزيان منين تجيب المعلومة بأسرع طريقة و اسرع كاع من المنافسين ديالك … و للاشاارة الناس لي خدامين بشكل احترافي راه كايشريو المعلومة !
– رابعا: تعرف انواع طرق الدفع كلها سواء الدفع عند الاستلام او بالبطاقة او او او …. و تعرف كيفاش كايتعاملو هاد الشركات و شحال ديال الوقت باش توصلك الفلوس و كيفاش كايديرو ف refund و و و و …..
– خامسا: تعرف تسير مزيان لوحة التحكم الداخلية ديال الموقع ديالك … لي كوموند لي كايجيو .. الرسائل لب كايوصلو للكليان … السطوك الخ…..
– سادسا: تسيير السطوك و تعرف مزيان المنهجيات باش اتخدم … واش LIFO – FIFO …الخ… ماشي الكوموند لي جات كاتشد المنتوج و تصيفط بشكل عشوائي.. خصوصا الناس لي كايشريو ااسطوك … صحاب الدروبشيبينغ المقال غير موجه لكم !
– سابعا: تقرا مزيان على اللوجيستيك و نظام الشحن … خصوصا ايلا كنتي ادير الاستيراد او التصدير او اتعامل معا شركات شحن … خاص تعرف هاد الشركات كيفاش كاتخدم و الانظمة ديالها ! و incoterms الخ….
ملي تسالي هاد المرحلة غادي دوز لمرحلة القوانين !
– اولا: تعرف شوية على القانون التجاري و القوانين لي كاينو فالبلاد لي اتخدم فيها … ماشي كاتلقا واحد مشا فتح شركة فأمريكا او بريطانيا و كايبدا و عاد كايكلس يسول واش انخلص الظرائب الخ… هادشي خاصك تكون عارف التفاصيل ديالو قبل ماتبدا ! و كذلك تعرف قوانين حقوق الملكية … ماشي تصايب المنتوج و غدا يزوروه ليك او يسرقو اسم البروجي ديالك الخ…. Trademarks – copyright – patent و تأسيس الشركات الخ…
– ثانيا: تقرا مزيان على الضرائب و واش معني بالمحاسبة الخ….
يتبع ….. فالمقالات المقبلة … باقي 20 مرحلة غادي نتطرق ليها !
Reda El Haraoui

تقييم المستخدمون: 4.09 ( 34 أصوات)

مقالات ذات صلة

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